53. Reject Group Grope
Think about this: decisive, breakthrough creative decision-making is almost always made by one, two, possibly three minds working in unison, take it or leave it. Collective thinking usually leads to stalemate or worse. And the smarter the individuals in the group, the harder it is to nail the idea. Certainly in my experience as a mass communicator and cultural provocateur, I know this to be absolutely true: group thinking and decision-making results in group grope."
In this 53rd rule from his highly anticipated new book, Damn Good Advice (For People with Talent!), legendary art director, original Mad Man, and professional grump George Lois echoes Apple co-founder Woz’s advice on working alone and Susan Cain’s insights on the detrimental effects working by committee has on creativity.