Reading is a bootcamp for developing and exercising critical thinking. Without that — intellectual apocalypse! And critical thinking is about developing a point of view, and all writing is — or, should be — about arguing a point of view, implicitly or explicitly. When you bring the crowd into the equation, this concept completely disappears — because a crowd cannot have a point of view, at least not one that is simultaneously focused and authentic to each individual in the crowd.

I don’t need a focus group of strangers to tell me what I should be reading or, more dangerously, how to read what I’m reading. Decision by committee doesn’t work in creative labor, and it certainly doesn’t work in intellectual labor.